For and Against Pollution

These days, more and more people are using their own cars to commute. The increasing number of vehicles in our cities contributes to the high levels of pollution in the air. When faced with taking private cars or public transport, people react in different ways. I will discuss  the for and against arguments of using private cars or public transport. People prefer private cars over public transport  for several reasons. Firstly, private cars are believed to be faster than public transport since people don’t have to spend their precious time waiting for  a  bus.In addition, bus-shelters are usually crammed with people. Secondly, you can go  directly  from work to home much faster. Furthermore, there are people who don’t like to share  places with unknown persons or they don’t like to be standing up during  their  journey. For instance, when taking a bus in rush hours it is very difficult to find  a spare seat  and eventually you end up graspin g a hand bar and trying to keep your balance  so as not be flung  around  when the bus brakes. On the other hand, there are other people who prefer public transport to private cars.Using public transport is cheaper than using  your own car. Ask people who use private cars on a regular basis how much  Ã‚  they spend on their cars every month. Not only do people have to pay for high parking prices  and fuel, but also the expense  incurred when they take their car to the garage to have it repaired. Unlike private cars, public transport has reserved  lanes in many cities; so long delays due to traffic congestion can be avoided  by  taking a bus or a taxi. As far  as  the  environment is concerned, the use of public transport instead of private cars makes a difference.For  example, if the people who use a bus  were to use  their own vehicles instead,  this  would  definitely contribute to air pollution. In conclusion, using private cars is expensive and produces more atmospheric pollution than  public transport does. All in all, public transport is  proven  to be more efficient  and cheaper than private cars. For this reason, I feel that we  should all  try to use public transport whenever possible. It is  beneficial for our finances, our time, and  more significantly to our  environment.

Hotel Industry

Introduction In the Introduction I have researched a given division of the Hotel area In Kolkata i. e. extravagance storing up of Hotels. The paper settled on the present Macro Business in India and its connection to the friendliness business. The focuses are as runs with:- Macro Environment may be depicted as the major outside and uncontrollable segments that impacts a conglomeration's choice settling on and effects its choice making and approach. PESTEL) Political, Social, Economical, Technological, Environmental, Legal investigation of Luxury Collection of Hotels. Evaluation of PESTEL examination Negative and Positive Aspects. Main Body †¢Political issues that happen for the abundance lodgings are the strikes that happen consistently. The clients are hesitant to visit and thusly drop reservations and lodgings run on occurrences. The foundations of certain structures are also an issue on the grounds that the promoters does not contemplate further frameworks as bids hail from t op power.Thusly structures are not made and the zone moves to working in the direction of inching toward getting pummeled decimating occupations of different individuals. †¢The Economical issues may be the sponsorship imperfections made watching the reach now clients starting from outside in particular complete visitors they need to stay in a wealth lodge that is composed close-by shade and in a spot where the street unite with the generally speaking city.For instance let's take a river side hotel which is situated in Kolkata as an example, the separation is essentially far at a partition from the runway or to the suburbs to the city so standard if the visitor has a get-as one kept inside the city he should leave early by a hour or two to finish the specific terminus on time which winds up being essentially a nervousness. Yet for a uxury hotel, it is essentially coordinated amidst the shed and the city so its much supportive for the visitor to stay in an important indulgence ke eping up which at the same focus is moreover segregated at a partitioning from every spot of the confusion which about bargains to manage generous situations. †¢The Social issues may be impeccable for an occasion completion of the line for the most part social occasions as it moreover incorporates I. T. arts and where there is a touch of progress individuals can furthermore encounter the certain underpinnings as the city Kolkata incorporates academic castles case in point British space offices and Queen Elizabeth's Victoria Memorial. So clients can encounter both forward and bona fide being. As the city is not rural based hence it has appositive impact. Here the customers can like both expert and private necessities. Summation:- The report thoroughly recognizes the PESTEL examination and its unavoidable finishes influence on the client cooperation.What are the various meanders being undertaken and what are the notable things and its suspected organize beginning from the foundat ion till the prodding position. How the whole cordiality business influences the business redesign as an entire degree that Macro Environment determining the budgetary and the political issues as the central issue. At whatever time its all stated and done the examination insists if the steps taken are gainful or setback acknowledged.

First exam Assignment Example | Topics and Well Written Essays - 1250 words

First exam - Assignment Example The options available to the organization is to obtain a lease for 36 months with the option to purchase at the end of the lease period, purchasing the motor vehicles by taking out a loan that is repayable over a 36 month (3 year) period or one that is repayable over a 60 month (5 year) period. The 2013 Odyssey LX There are three alternatives available to the organization if it seeks to purchase a 2013 Odyssey LX as one of the vehicles to be used in carrying out the work of the organization. These vehicles will be mainly assessed based on whether to lease or buy and the repayment period to be chosen in the case of the decision to purchase. The difference in total fixed cost is not very different in the case of the 5 year purchase option and the lease option which are $29,110 and $29,548 respectively and this would make the lease option more attractive in present value terms. The 3 year purchase option is approximately $1,250 less than the 5 year purchase option but the time value of money would determine which the better option. However, other considerations when purchasing a vehicle are its fuel economy and the cost of repairs and maintenance. ... If the total miles to be travelled are well within the 45,000 miles limited then this option may be the best when the present value of money is taken into consideration. Here, an appropriate cost of capital to be used in arriving at the present value of the expenditure over the period would become a further consideration. However, if the motor vehicle is to be purchased by the organization at the end of the lease period approximately half of the total costs to the company of $13,868 would be paid at the end of year 3 and so the present value would be much less than paying the amount over a three year period. Additionally, this option presents the organization with a further option at the end of the lease period to either buy the motor vehicle or lease a new motor vehicle. Therefore, if the organization believes that it is best to get a new vehicle for various reasons including a substantial fall in the value of the vehicle, it would not be saddled with the task of selling the vehicle . One of the drawbacks of this option is that the lessor may specify the type of insurance required and this may place additional and unnecessary burden on the organization. Option 2 – Purchase the Odyssey using a loan repayable over 3 years Purchasing the Odyssey using a loan repayable over 3 years appears to be the lowest cost option based on the information in Table 1. However, this may not be the case if the present value of the expenditure over the 3 year period is considered. As mentioned an appropriate cost of capital would have to be used in determining this. In this case the payments for the motor vehicle are spread evenly over the 3 year period. One advantage of this option is that there will be no further charges for any additional miles travelled over 45,000 as in the

Nursing Burnout Essay Example | Topics and Well Written Essays - 2750 words

Nursing Burnout - Essay Example Untoward reactions can come from feeling unsure or inadequate about how to act, the situation (feeling overcome or impotent), or the distressed person (distress invades the health care professional). Emotional involvement and empathy are the main causes of stress and burnout among nurses. If nurses become too involved with others' distress, they overload themselves emotionally and become ineffective (Johnston and Swanson 2004). If nurses avoid the distress of others by ignoring or belittling it, they are left with the feeling of not giving the attention and support that is expected. Some nurses feel helpless about how to be therapeutic with distressed persons. Others feel annoyed or irritated that clients or colleagues cannot solve their own problems. Thoughts about their own inadequacies, or judgments about the appropriateness of others' behavior, prevent nurses from acting in the best interests of the distressed person (Carroll and Arneson 2003). Four common events that can cause burnout are: loss of control, change, sense of threat, and unrealized expectations. When nurses face distressed clients, these are the issues. Remember that it is not the situation itself that causes problems, but our reaction to it. The teaching of communication skills implies that if we say the right thing, clients or colleagues will have an unpleasant experience. ... for another person's distress, to remain nonjudgmental so that they can convey appropriate compassion for the situation at hand, and to be clearheaded enough to act responsibly on behalf of the other person (Johnston and Swanson 2004). The literature abounds with documentation of the stressors nurses experience. Johnston and Swanson (2004) cite four main events responsible for workplace stress and conflict: multiple levels of authority, heterogeneity of personnel, work interdependence, and specialization. All four criteria apply to the nursing profession. As a nurse, an employee navigates several organizational structures to ensure client well-being: the nursing hierarchy; the medical hierarchy; and the agency's bureaucracy. To survive this organizational maze, a nurse needs effective interpersonal communication techniques and efficient management skills (Koller and Bertel 2006). Not only do nurses require a sound knowledge in their own area of expertise but, in order to be effective in helping clients, they need to know the role and functions of other health care professionals, how to communicate clearly with other members of the health care team, and how to coordinate work efforts of all these disciplines. The changing exposure to different personnel demands that a nurse quickly sizes up how to relate to colleagues effectively, adding one more stress to an already complex working environment (Koller and Bertel 2006). One of the most frequently cited sources of stress in nursing is the excessive workload demand, giving nurses the feeling that they are always in a hurry, as if in a race with time. These factors are overlaid by nurses' day-to-day encounters with distressing and anxiety-provoking situations, as well as insufficient resources in these times of health

Basseri of Iran Research Paper Example | Topics and Well Written Essays - 1750 words

Basseri of Iran - Research Paper Example One definition offered for pastoral nomads is that they are â€Å"societies specializing in animal husbandry requiring periodic movement† (Barfield, 1984). For such societies, â€Å"animal husbandry is †¦an ideal way of making a living† and â€Å"movement of all or part of the society is considered a normal and natural part of life† (Barfield, 1984). Another interesting aspect of this people is that in the modern context, though they may be making more income out of activities other than pastoralism, still â€Å"the concept of nomadic pastoralism remains central to their own identities† (Barfield, 1984). Generations who have remained pastoral nomads have instilled a unique culture into this people, which cannot be erased by modernity that easily. Phillips (2001) has observed that â€Å"Basseri are true nomads, sometimes moving camp nearly everyday† (p.286). Studies (Phillips, 2001) about Basseri have shown that a group of Basseris may establish and re-erect their tent on an average of â€Å"120 times a year† (p.286). As seasons change, they follow a route that take them into pastures along the valleys and also help their cattle cope with the rising temperatures (Philipps, 2001, p.286). During summer, thus they reach the high altitudes and in the autumn, commence the return journey to the valleys (Philipps, 2001, p.286). In this way, Basseri is a people constantly on the move. And the movement in their life is connected with their primary mode of subsistence. A section of these nomads have now become sedentary while another major section still remains true to their nomadic culture (Philipps, 2001, p.283). Primary mode of subsistence As discussed above, the primary mode of subsistence for Basseri tribe has been pastoralism. They have a pattern of â€Å"annual movement cycles† which make them travel according to the climate and availability of grass for their cattle (Marx, 1977, p.344). They are also seen to mo ve around based on â€Å"subsistence units†, which are specific areas that they move into under the norm that it is their â€Å"territory† (Marx, 1977, p.344). The livelihood of Basseri tribe has been by selling meat and skin, and other pastoral products (Tapper, 1997, p.21). Anthropologists have even named the pastoral and nomadic tribes of Iran as â€Å"units of subsistence†, a nomenclature indicative of how the very mode of subsistence becomes their socio-cultural identity. Pastoralist Being pastoral does not mean that the only subsistence of a society is pastoralism. Instead such a nomenclature is just indicative that â€Å"as long as economic alternatives are insecure, and pastoralism serves as the economic base, †¦people are justly called pastoral nomads† (Marx, 1977, p.344). But the more important aspect, as discussed above is that pastoralism is always â€Å"the mainstay of their culture† (Marx, 1977, p. 344). Another fact is that past oralism is found to develop only in places where â€Å"water is seasonally in short supply† (Marx, 1977, p.345). In the deserts of Middle East, every year, there are alternating dry and wet spells of weather. It is to cope with this climatic condition that Basseri tribe became nomadic and pastoral. Culture The Basseri culture is distinct with strong ties of kinship, which has resulted in the formation of independent families who inhabit a tent.

MGT3190 Assigment for August 2008 Essay Example | Topics and Well Written Essays - 1750 words

MGT3190 Assigment for August 2008 - Essay Example Cultural values, status issues, general living conditions, climate, healthcare facilities, everyday customs, food, transport, living costs, religious or spiritual opportunities, openness to change, conservation and self-transcendence were the variables taken into consideration in the study. (Van Vianen, De Pater and Kristof-Brown) A survey questionnaire was given to the test subject expatriates over an interval of three months. Surface-level differences only affect the attitude towards living conditions and changes like living, eating, and climate etc. deep-level differences are the ones that actually affect interaction with locals and adjusting to the new working environment over time. Deep-level differences affect an expatriate's adjustment to work, more. The study gave a detailed account of previous findings. If people are trained and prepared better for cross regional assignments, it will be easier for them to adjust and perform well. The research should have also concentrated on the new outsourcing trend and how the adjustment process takes place in a web based business world. The research question basically asked if the practical school of thought was justified. ... The study gave a detailed account of previous findings. If people are trained and prepared better for cross regional assignments, it will be easier for them to adjust and perform well. The research should have also concentrated on the new outsourcing trend and how the adjustment process takes place in a web based business world. Article-2: Managerial behaviors and job performance: a successful manager in Los Angeles may not succeed in Hong Kong Introduction The article studies whether the behavior that affects work performance of American managers, also affects the performance of American managers in Hong Kong. This study further compared the two schools of thought and did an in depth analysis of the practical school of thought and how it's not the ideal one, even if it is most widely used. The research question basically asked if the practical school of thought was justified. And if American managers' behavior in the US would have a positive affect on performance in Hong Kong The hypotheses were: 1. "American expatriate managers will have a similar behavior overseas, to American managers in the US." (Black) 2. "Managerial behaviors which are related to performance in the US will be related to performance overseas." (Black) Method LBDQ subscale variables were representation, demand reconciliation, tolerance of uncertainty, persuasiveness, and initiation of structure, tolerance of freedom, role assumption, consideration, production emphasis, predictive accuracy, integration and superior orientation. Also, friendliness, openness to communication and defining roles etc. were included. (Black) Questionnaire surveys were given to American managers in the US and Hong Kong, as well has Hong Kong based local managers. Results The findings mainly showed that

What is the 'risk' of thinking the security of liberal governance as Essay

What is the 'risk' of thinking the security of liberal governance as risk management - Essay Example s the most critical aspect of the governance and politics has its roots in the era emerging as an aftermath of the cold war which witnessed the collision of two super powers with each other and resulting split up of the one. What is however, critical to note that after the cold war era, the overall focus from assessing the dangers to the security to the overall risks that may be arising out of the changing situation? This transition from threat based assessment to risk based assessment as well as assuming probabilities and their impact therefore requires a comprehensive understanding of the overall risk approach that has been adapted. This transition therefore needs to be understood in larger context of the political as well as from international relations point of view. The 9/11 Commission also blamed the various security agencies for their failure to anticipate and imagine the threats that were being present to the security of the US. Similar findings were also present into the report of the Commission that probed the London Bombings and stressed on the need for developing the ability of the government agencies to look into the unknown and perceive the various risks that may be arising.(Goede, 2008). This approach therefore requires that the modern societies must develop their abilities to pre-empt the risks and have the required resources and will to combat such risks in different manners. The events of the 9/11 and 7/7 therefore also indicates towards the need for adapting an approach that will allow the governments and societies to bring forth changes that can safeguard them against the potential risks. Traditional methods of countering with the security threats therefore may not suffice given the fact that the world at large has became really fragmented and the conflict of interests between nations is becoming more vivid and threatening. It is argued that with the passage of time, the overall nature and orientation of the concept of risk and security has

Age of info 7osam Essay Example | Topics and Well Written Essays - 1750 words

Age of info 7osam - Essay Example The big question however is whether the ICT revolution has actually been taken advantage of uniformly by all sections of people in a country and by all countries. This has obviously not happened. Within the same country, ICT has not pervaded in all sections of people; and between different countries, ICT development has varied from country to country. This has resulted in what has come to be termed as the Digital Divide. Fink and Kenny (2009) gives four possible interpretations of ‘Digital Divide’: â€Å"a gap in access to use of ICTs, crudely measured by the number and spread of telephones or web-enabled computers, for instance; a gap in the ability to use ICTs, measured by the skills base and the presence of numerous complimentary assets; a gap in actual use †¦; and a gap in the impact of use, measured by financial and economic returns†. Since the very early days of the ICT revolution, it has been increasingly apparent that even though ICT development may not be an end in itself, the application of ICTs and ICT tools is instrumental in enabling development. If this is the case, then it would imply that countries on the lacking side of the Digital Divide would be at a distinct and definite disadvantage compared to countries that have been able to take full advantage of the ICT revolution. Countries which, for whatever reasons, have lagged behind in the adoption of ICT would also lag behind in overall development, this in turn would again restrict them from adopting ICT, resulting in a vicious cycle that would divide the world into haves and have-nots. When speaking from the perspective of countries as a whole, the digital divide has been noticeable especially in the case of developed and developing countries. â€Å"The core of the digital divide creed is that the spread to ubiquity of information and communication technologies (ICTs) in developed countries is leaving the developing world behind, with potentially cataclysmic consequences in terms of

Causes of a Problem of Haier Essay Example | Topics and Well Written Essays - 1000 words - 11

Causes of a Problem of Haier - Essay Example These systems were very successful regarding the Chinese culture of management but since the company wants to increase its global installed base there is a question on how it is going to achieve it by following the same human resource management practices. These are the following: increase of employee internal competition by implementing an internal ranking of employees. Employees are judged by all performance dimensions and they have to complete their tasks the same day and have continuous self-assessments. Each employee is almost an independent profit center so entrepreneurship is developed. Managers are also continuously appraised like employees and both are given chances to improve their performance by providing abundant training. A talent pool inside the company is also created. Haier has followed a product diversification strategy i.e. it has expanded to 86 different product categories. It is doubtful if Haier can pursue the same following strategy since product expansion requires heavy investment. Then the second part of its strategy was product innovation to niche markets i.e. developing products for specific market segments. Under careful consideration, this is a strategy that can be pursued at the current moment. Globalization which is the third component of the strategy is expanding to other countries in all aspects i.e. production, alliances etc. Globalization can also be limited for the time being since it requires heavy financial investment when it comes to building new factory sites that can be quite risky at this period of time. Globalization demands also understanding foreign cultures so it requires further research on this issue. The fourth component was marketing initiatives that emphasized product quality and market research.

The Heckscher-Ohlin Essay Example for Free

The Heckscher-Ohlin Essay The Heckscher-Ohlin theorem of international trade argues that a capital abundant country is supposed to export those goods that are capital intensive while a country that is labor abundant is expected to export goods that are labor intensive, while David Ricardo argued that there should be free trade among countries and also there should be specialization among the individuals in production of any products. Ricardo later assumes that there is mutual benefit in trade between two countries even if one country has the resources while the other lacks the resources. The Heckscher-Ohlin theory assumes that the two countries in trade are identical apart from the differences in their resource endowments. The abundance in capital results in the capital abundant country producing the capital intensive good (Ethier, 1974. ) When there is specialization and trade between two countries there will be an improvement in the standards of living in the two countries. The Leontief paradox argues that trade is normally determined by the level of abundance of the factors of production in any economy. He found that although the USA was well endowed with capital it exported labor intensive products and imported capital intensive products. International trade is determined by endowment factors in any Nation. Those countries which have endowment factors for the manufacturers will trade with each other while countries with favorable factors for production of primary products will trade with each other. A specific tariff is a fixed rate that is charged on a certain predetermined quantity for example$10 per Kilogram. An ad valorem tariff is a fixed percentage of the total value of the goods being imported. A compound tariff is a charge on a good comprising of both the specific tariff and the Ad Valorem Tariff. REFERENCES LIST Ethier, W. 1974. Some of the theorems of international trade with many goods and factors. Journal of International Economics, v. 4; pp. 199–206.

Global Pharmaceutical Industry

Global Pharmaceutical Industry Introduction The Global Pharmaceutical Industry is one of the multinational industries which gained a high cycle of growth especially in 1960s and the industry is in high risk, regulated and driven by lengthy RD expenditures. The industry can be different in medicinal chemical, biological, ethical, proprietary product and private formula manufactures by their backgrounds and operation sectors and does not cover consumer or animal healthcare. In 2008 total revenue of global pharmaceutical industry was $615.1 billion and expected to reach $734 billion at the end of 2013. United States, Europe and Japan are the largest pharmaceutical market. The report critically analyse the Global Pharmaceutical Industry, importance and growth with the expect of internal and external environment analysis, plausible views of industry in the future and moral values. (Global pharmaceutical). A: identification of the main environmental forces currently affecting the pharmaceutical industry. PESTLE PESTLE analysis used to help organisation to understand in depth that what is the current status of the organisation and the external factors which are effecting. It also helps to the Management to make strategy for the future and overcome the weak areas of the organization. PESTLE is comprises of political, Economical, Social, Technological, Legal and Environmental factors. (Author) Political The both policies (domestic and foreign) of government have a great effect on the industry innovation as compare to the other factors. To get the attentions of firms due to increase the economic importance, government offer special incentives which encourage to the industry to globalisation. For example GSK increase their operations in Singapore due to low taxes and others government support. Same like, United States purchase more than 45% of drugs, the main reason is to allow foreign industry to compete with local which may help to low prices and reduce health budget. (David Floyd, 2008) From 1980 governments focused on pharmaceutical industry to handle the challenges of price control, monopoly and trade. For example in the European countries like Spain, Portugal, France and Italy the pharmaceutical market is cheap and thus these countries are used to ship their products to UK, Germany and Sweden for high price market. In US the price of pharmaceutical goods are high as compared to neighbours country Canada due to the lake of price control. Like in US Lipitor (cloistral medicine) were sold with $3.20 per pill in 2003 as that of $1.89 per pill in Canada. (Sarah Holland Jul 2004 ) Environment Environment movements are real threats for Pharmaceutical industry as these movements focus on green environments and reduce chemicals and carbon which comes from pharmaceutical industries. It is not being possible to ignore these issues as they are supposed to be practiced under United Nation charter for clean and better environment. For example Pfizer is a well reputed British Pharmaceutical company which has aims to save the environment as much as possible from chemicals, waste water which includes active pharmaceutical ingredients mixture of different compounds and carbon which comes from their pharmaceutical industries. Different strategies could be used to reduce carbon and chemical waste from drugs for human environment, like proper consumption ,good way of savages for hospitals waste water like advance waste water treatment technology, private house hold expire drugs, training and education of medical professionals to reduce over prescription, and public education and awareness. These strategies could be help full for save green house environment from drugs. In conclusion if we do focus on three principal strategies to reduce the input of chemicals compounds, carbon, and waste water in to the environment are substitution of complex chemical compounds, advance technical approach, and proper education and training of doctors, retailers and consumers. (Klaus Kà ¼mmerer, 2009) Social The social life, physical activities and level of health of a community affects the pharmaceutical industry. Change in social life and trends mention new direction for the local and national pharmaceutical industry. In the same way age of the individuals deeply change the dimensions of the industry like the citizen of a community aged more than 60 yeas consumes more drugs than the young people. Recently, the industry gets attraction and become more popularafter impact of global diseases e.g. SARS, AIDS, because of media and government attention. (Micheal A. Santoro, Date not available) Technology: Technology plays a vital role in to pharmaceutical industries according to current state of art methods for development and manufacturing of drugs and open new ways of research and invention. The usage of advance technologies automatically impact on social, economic, and environment. Advance technology in pharmaceutical industries help full to accurate characterize chemical compounds, better control on new enhance scientific methods and their optimization. Which decrease extra time, money and efforts and produce more accurate drugs for specific disease, and decrease all hurdles from research to manufacturing efficiently, reliably, and rapidly. (Troy Shinbrot, Benjamin J. Glasser, 2002) Economy Currently the pharmaceutical industry is less affected as compare to other manufacturing industries and until 2011 the industry is ideal for foreign direct investment growth. (World investment prospect survey, 2009). Despite this, in 2002 slow economy growth put the pressure on the EU market and restricts it to 8%. The global pharmaceutical industry is effecting due to interest, taxes, inflation and exchange rates which are included in the economic factors of global pharmaceutical industry. Change in the foreign currency rates makes affects on the exports and imports of drugs. High interest rates discourage investment the industry for firms and stake holders. Research and Development is a lengthy procedure which have also economically effect on the industry. Mergers and diversification allows the industry to enter in new market or develop new drugs. In 1996 two big companies, Swiss giants Ciba and Sandoz, merged one company called Novartis and attempted to cut RD costs (James H. Tagg art, 1993) Legal Undoubtedly pharmaceutical industry is a highly regulated and patent law. Pricing policies and product liability laws on pharmaceutical innovation are highly affected. The innovation of pharmaceutical is also affected because of regulation. Which cause delaying the market launch of new products and process through lengthy approval time. In United States the greater restrictions of regulation is evidence to delay in the local market of demanding new drugs. In 1989, 18 of the 23 new drugs introduced and approved for marketing in other countries while in US received their first marketing. (Stevens, Mark, 2009) Furthermore the World Trade Organisation introduced new rules for copyright protection which later overcome the problem of fake production and allowed some relaxation of exporting the Aids drugs to Africa. In 1995, with mutual understanding many countries made different changes in their â€Å"National Laws Governing† IPR which directly impact on pharmaceutical industry. (James, H, 1993) SWOT Swot analysis in pharmaceutical industry provide a crystal clear scenario about on coming threats to this industry , scope of pharmaceutical industry its opportunities , advantages and provide summary analysis of strategic planning model and weakness areas including draw backs ,hurdles related to this industry. Threats The infrastructure of pharmaceutical industries is very different compare to other major Industries. Pharmaceutical approaching techniques state way comes in to open market environment. The influences of government in shape of pricing and legislation individual consumers and whole sellers free choice directly interact with this industry. The most of new drugs approvals and launches has decreased in the past decade, making it hard to make awesome income with these government strategies to decrease health care expenditures gives more threats in pharmaceutical industry. Over the next few years the pharmaceutical industries could be face Series downturn about of patent expiry. Drugs which are contributing 17 to pharmaceutical sales in 2008 lose patent Protection between now and 2012. (K. George Mooney, 2001) Weakness There are multiple examples of weakness associated with pharmaceutical industries. Some are highlights below, for example association of funding and results. Pharmaceutical company funding of clinical trials is strictly linked with published results favouring those companies interests. This is an important issue which should be solved and is major weakness of Pharmaceutical industry. Another weakness in pharmaceutical industry is shortage of supply and demand of men power in industry and output from universities. There is need to collaboration and partnership between pharmaceutical industries, education institutes, and government to deal with the shortfall the challenge comes from balancing education in basic science with training in the emerging areas of science and technology. (R. Barker, M. Darnbrough, 2007) Strengths The pharmaceutical industry is one of the most productive and profitable industrial sectors. Therefore, effective intellectual property protections play a vital role to maintain innovation and research for products development. Study shows that USA UK pharmaceutical industry is one of the most power and successful industry sectors in the world. The main reasons behind is commitment in to RD sector. Thats in turn give sustainable and competitive advantage for more promising growth in industry and its development. Intellectual property protection is a basic strength for the success of the pharmaceutical industry. The pharmaceutical industry is so dependent on the patent protection, because only through strict enforceable patent protection drug companies can generate sufficient revenues. However patent protection is beneficial to inventions in the pharmaceutical industry. (Yu-Shan Chen, Ke-Chiun Chang, 2009) Opportunities Regardless of threats there is vast majority of opportunities with the help of different alliances, pharmaceutical industry can bring amazing resources and capabilities to compete threats and weakness which is now a days industry is trying to coping. New partnerships brings industry in to new market , deal with better trading , better economy opportunities , reducing cost ,and help to develop new inventions and research to compete market . One of the most important reasons for making external alliances is state of the art technologies for new products, invention and research which individual companies couldnt handle and develop by their selves from internal resources. (William W. McCutchen Jr., Paul M. Swamidass, 2004). B: Scenario planning for Global pharmaceutical industry Scenario planning methods used for nature and impact of the most certain and important driving forces our world; it is a process that encourages knowledge exchange and mutual understanding of the central issues for the future of the business. The demand is increasing for new drugs as the population rises and their medical support need increases. The process of the pharmaceutical industry can vary but the end result must be an action plan for each scenario with the following: o Environmental scan o Scenario options o Financial projections o Action plan describing how the scenario would be implemented Features of Scenario planning and effects. Advantages.  · Multiple scenarios and diverse outcomes.  · It includes various input source and helps in discussing with all the participants. Disadvantages  · Doesnt quantify the value of possible actions and lack structuring futures.  · Non rational procedures for determining the future. Over the next few years, patent expirations will represent lost revenue of between $25 billion and $50 billion which will spur strategic alliances between RD and generic companies. The industry, experts say, will see a move to specialty products to fill unmet needs and a shift from a treatment and/or cure approach to prevention while pressure to bring product costs down will likely determine which products prevail in the marketplace. (Caribbean Business, MARCH 19. 2009) Relationship Management and transportation: It is very important to ensure that there is transparency along the entire value chain and especially in the Pharmaceutical industry as it has become a Global industry. It is also very important to maintain the customer trust and also managing the good relations with the entire stakeholder. C. Identification of implication of changing business environment on pharmaceutical firms â€Å"Drug discovery companies are experiencing many important transformations, which have contributed to the uncertainty of their competitive business environment. The uncertainty is underlined by the abundance of players within the industry.† (Chaudry Dacin 1997, p. 696). Focus and Cost: Pharmaceutical industry should review all their processes to stay competitive. A strong focus on Business and on core business activities. it is the need to have strong focus of developing processes which can be suitable for using across multiple manufacturing sites. Following are the some of the points which are interlinked and have an impact of decision making process, business practices and behaviour patterns.  · Slower and more bureaucratic regulatory procedures:  · Demographic development leads to pressures for medical cost containment:  · Regional integration:  · New directions for organizing health care:  · Rise of patient as consumer:  · Introduction of new innovative technologies:  · Shorter effective product patent life:  · Centralization in drug licensing decisions D: Prevalence of ‘ethical stance in the pharmaceutical industry and its strategic implications. In 1958 the shortage of polio vaccine and negligence in the law of Cutter pharmaceutical were main ethical challenges. Meanwhile the issues of marketing practices, pricing and clinical study has grown up to till date (Offit, 2005). Physicians prescription changes the drug sales efforts and marketing of drug companies. (Katz 2003, Blumenthal 2004 As studied has shown that the drug safety and pricing were the two main ethical issues increased during 2004-2005 and observed with 114 times of drug safety which was followed by 89 times of pricing. According to the (USA today, 2005) report, 27.6 % price of 115 brand were increased in four years which raised the question regarding public perception towards waste advertisement and cost of RD. Even in United State, pharmaceutical firms were involved in pricing and marketing crimes and had to pay more than one billion dollars fine in 2003 The legalisation of importation and reimportation can be factor of drug price was another issue identified many times in Canada. Through reimportation the prescription cost can be cut for patients and helpful to control the healthcare budgets. (Flaherty and Gilbert, 2003). 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